Excerpt: Solar technology-focused social enterprises in Africa and Asia have utilized numerous creative marketing and PR strategies to share their products and solutions with off-grid communities in dire need of light. From traditional print campaigns to traveling workshops and microfinance-led information sessions, the workday of a “Solar Salesman” is usually filled with hours on the phone, hundreds of e-mails/texts and countless in-person meetings with new partners or customers who desperately need their technologies…
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